Work with Jade

Seeking captivating imagery or compelling content for your website or marketing? Look no further. I specialise in producing stunning visuals and engaging content.

My Services

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Enhance your brand with my specialised photography services. From product shots to marketing imagery, I’ll bring your vision to life. Let’s create stunning visuals together.

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I offer travel writing for publications, digital brand copywriting and ghostwriting. I also offer sponsored blog posts and social media marketing services to elevate your business.

Digital Marketing

Brands I’ve worked with


How I Can Solve Your Writing Needs…

Travel Writing & Sponsored Posts
As a seasoned travel writer, I’ve refined my storytelling and SEO skills to produce captivating articles optimised for Google. I focus on crafting destination guides that seamlessly blend culture, history, and affordable luxury. I offer sponsored post campaigns if you’re a brand or company in the tourism industry needing promotion.

Freelance Copywriting & Ghostwriting
I specialise in crafting compelling narratives for businesses and brands in the hospitality and tourism industries. With a proven track record, I’ve helped clients achieve impressive results, including a 50% increase in website traffic, a doubling of social media engagement, a 20% boost in bookings and 20% lower bounce rates. Through strategic storytelling, I empower brands to stand out and excel in their competitive landscape.

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Tailor-made photography packages

Specialising in freelance travel photography, I craft compelling visual stories tailored to your needs. From dynamic marketing campaigns to editorials and extensive image packages to building awareness through social media, I collaborate with tourism boards, brands, and hotels to bring visions to life. I develop creative strategies with clients to showcase their products, properties, destinations, events or PR agencies through professional imagery. With collaborations including The Macdonald Leeming House Hotel and Coast Magazine, my portfolio demonstrates versatility and expertise.


Digital Marketing


Elevate your online presence

I specialise in high-end digital marketing services, blending creativity, strategy, and technical expertise to drive results. With a proven track record in crafting compelling, SEO-optimised content for bespoke travel experiences, I consistently boost traffic and engagement. For example, I recently optimised a blog post, resulting in 4,000+ visits, increased client bookings, and a 20% decrease in bounce rate.

My approach extends to comprehensive website and SEO audits, competitor analysis, and tailored marketing strategies to generate leads and foster client relationships. I excel in orchestrating multifaceted campaigns, aligning with business objectives, and managing social media content effectively.

Case Studies

  • DISCOVER CARMARTHENSHIRE: In June and July 2022, I worked with the Welsh tourism board, Discover Carmarthenshire, to create content for their upcoming food and drink campaign. I wrote the Mid County Larder Trail guide to the best places to eat and drink local and authentic produce, featuring the county’s markets, farm shops, delis, coastal foraging activities, as well as breakfast, lunch and evening dining options. I promoted the food and drink places via InstagramTwitter, and LinkedIn.
  • THE MACDONALD LEEMING HOUSE HOTEL: I created several high-resolution images and videos for the Macdonald Leeming House Hotel. These helped the marketing team reach their goal of positing the hotel as the solution to UK travellers’ staycation desires and increasing the hotel’s occupancy. One of my reels got over 27K views and over 1,400 likes. Check out the content I produced here.
  • MILFORD WATERFRONT: In April 2022, I travelled to Milford Waterfront in Pembrokeshire to promote the area’s floating cabins via a social media campaign (two in-feed photos and two reels). One reel reached over 9,000 Instagram accounts and had over 10K views, while my second reel reached over 5,000 accounts and was viewed over 5,600 times. The tourism board also brought and licensed six of my photos. I featured the property in my guide to Pembrokeshire for The Boutique Handbook Magazine.
  • FREELANCE WRITING: I’ve freelanced for several travel publications, including Bradt Guides, Wales Online, and Coast Magazine. I’ve ghost-written copy for travel blogs like What Stacy Did and written copy for influencers like Jeremy Austin and Angie Villa. Check out all my writings here

You may be wondering…

Absolutely! Whether you need a comprehensive gallery of high-quality images or captivating copy for your website or digital services to enhance your brand presence, I’ve got you covered.

My background is in the travel industry, and I specialise in working with tourism and hospitality companies (hotels, tourism boards, travel publications, restaurants, attractions and more).

However, if you’re a business in need of stunning photos, social media promotion, digital marketing services, or written content for your brand, then I can help you no matter the industry.

  • Digital marketing
  • Email marketing
  • Photography (creation, licensing, purchase)
  • Social media management and campaigns
  • ghost-writing/copywriting
  • Brochure, guide or (E)book creation
  • Travel Writing
  • Sponsored articles and social content
  • Sponsored press trips and destination campaigns

In 2019, I graduated with honours from the University of Nottingham before diving headfirst into the world of travel journalism and photography. Since then, I’ve worked as an Associate Editor at Beau Monde Traveler Magazine. I’ve penned captivating stories and captured stunning visuals for prestigious publications like The BBC, The Telegraph, and Wanderlust Magazine.

Simultaneously, I’ve honed my skills in social media marketing, orchestrating campaigns that drive engagement and visibility. At Wayfairer Travel, I’ve led content strategy efforts, consistently achieving over 4K visits per piece and boosting client engagement and conversions.

With a proven track record of elevating brands and captivating audiences, I bring a unique blend of creativity and strategic vision to your organisation, ready to propel it to new heights in the digital landscape.

As a seasoned photographer, I use a Canon EOS R5 Mirrorless Camera, complemented by the exceptional versatility of Canon RF 70-200mm and Canon RF 24-70mm lenses. I also use a DJI drone and the nimble DJI Osmo Pocket camera, ensuring that every shot is imbued with unparalleled clarity, creativity, and professionalism.

Every photo you see on my blog, portfolio, and social channels is available for licensing. Please check out my Etsy shop or online gallery for more information.

What My Clients Are Saying


“We were impressed by the photography and social media activity, which generated a lot of good feedback about our destination. I would recommend Jade for writing, social media, and photography – she is a highly skilled all-rounder. Thank you!”

I closely collaborated with Milford Waterfront’s PR agency, leading promotional efforts to highlight the area’s upgrades. I sparked broad interest by crafting an engaging article for a national publication and orchestrating social media campaigns. Additionally, my freelance photography provided captivating imagery strategically licensed for their marketing.

Lucy Wonnacott


“Jade, thanks for staying with us and for taking such beautiful photos and videos of the Ullswater and our property. You are one talented person. We can’t wait to share these photos and videos with our marketing team and on our social media platforms to help us showcase staycations at our hotel.”

I served as a freelance photographer and videographer for Macdonald Leeming House, capturing the essence of The Ullswater and its property to enhance its social media and digital marketing presence.

Ryan Anderson

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